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Sage Mortgage

From the ground up, we built Sage—a brand-new mortgage loan business launched by Red Ventures. Tasked with creating the brand and website from scratch, my team moved quickly to bring Sage to life. When mortgage rates surged, Bankrate couldn’t keep pace with demand, so we rapidly developed this new platform to meet the moment.

PERFORMANCE

64.5%
Site completion rate

73%
Conversion rate

Our Approach

Our approach to building Sage was centered on a modern, clean, and user-friendly experience. We prioritized lifestyle imagery and a streamlined UX, shifting the focus from pure transactions to education and user nurturing. While industry best practices often favor asking one question at a time, our testing revealed that combining two or even three on a single screen improved user engagement within our design. The final result was a refined, intuitive experience that not only met our vision but also resonated with users—reflected in strong performance metrics.

© 2025 by Brian Freeman

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